Are you fascinated with the prospect of making your very own candles, but have no idea how to monetize your creative venture? Do you want a way to put your candle making skills to use while generating a part or even full-time income with a business of your own?
Learning how to start a candle-making business is one path towards personal and financial freedom while also providing you with an outlet to remain creative at all times. If you are interested in how to start a candle business at home, there are a few tips and tricks to keep in mind to ensure you start off on the right track.
What You Will Need
When starting a candle making business from home, there are a few items and digital properties you will need in order to get started, depending on how you intend to market and sell your homemade candles. The most important things you will need for your very own candle making business include:
- Candle wax and other supplies, such as dyes, fragrances, measuring cups, and pitchers.
- A name and logo for your candle business and brand.
- A website and registered domain name for your business.
- ECommerce website or hosted online shop using Shopify. You may also opt to sell your items using other third-party websites such as Etsy or eBay.
- Business cards
- Labels and shipping materials
- Social media presence and a basic understanding of social media and online marketing techniques
- Customer service strategy
Although it is advisable to be extremely comfortable with the craft of candle-making before you begin devising business plans and strategies, it is important to consider the type of supplies you intend to use in your candle making business as well as your own personal artistic style.
What type of candles do you intend to sell? Are you planning to create your own dyes and scents? How will you help your homemade candle business to stand out among the online and local competition?
When you are thinking of purchasing supplies and seeking out wholesale merchants for your needs, it is important to consider your candle making brand and how you wish to be viewed by prospective and current customers. Some supplies:
- Soy Wax
- Candle Wicks
- Candle Molds
- Candle Tins or Candle Jars
- Wax Melting Pot or Electric Melter Machine
2. Choosing a Name and Logo
Creating and selecting a name and logo for your candle-making business at home is one of the most important decisions you will make, especially as the candle-making industry is extremely competitive and expansive. When brainstorming a name for your candle business, consider how you intend to appeal to your target customers and audience.
Is your proposed name easy to remember and spell? Is the name of your business relevant, a play on words, or a pun? Who will your company’s name most likely resonate with, and is that audience most relevant to your target audience?
It is also advisable to spend time researching logos that are appealing to you from your favorite businesses, brands, and even other candle making competitors in your local area and online. Logos are often the first image that comes to mind when an individual invokes the names of popular brands such as McDonald’s, Starbucks, or even Nike.
If you are unfamiliar with the process of logo design, it may be ideal to turn to the help of a professional graphic designer or illustrator to ensure your logo is up to your standards as well as today’s design standards, both online and off.
3. Registering a Domain Name
Establishing an online presence should not limit you solely to social media. If you want to create a serious and professional online presence for your candle-making business, register a domain name for your official website and eCommerce presence.
A domain name is not only a way for you to provide your customers with another method of making a purchase from you, but it is also a way for you to maximize your online reach while helping your business and brand to stand out from the crowd. Using an official website appears more professional than only offering the candles and fragrances you have created using social media platforms.
If you are new to the candle business and industry and you are establishing your name and professional reputation for the first time, having an official domain for your business can also help with gaining the trust of prospective shoppers.
4. ECommerce Presence
Selling your candles from home is possible through local channels and word-of-mouth, but if you are interested in expanding your opportunities, setting up and launching an eCommerce storefront is a must.
Launching an eCommerce store is possible by using your own website and hosting the store yourself, selling candles and other homemade goods using third-party websites such as eBay, and Etsy, or even using third-party services to host your eCommerce store, such as Shopify.
Before choosing which path is right for you, it is important to familiarize yourself with your options as well as the benefits and potential disadvantages of each choice.
Hosting Your Own eCommerce Store
One way to launch an online presence for your candle-making business is to host your very own eCommerce store. Hosting your own eCommerce store will require you to have your own web hosting as well as a basic knowledge of implementing systems such as WordPress and WooCommerce or another eCommerce platform alternative of your choosing.
Pros of Hosting Your Own eCommerce Storefront:
- Complete control and flexibility over layout design, inventory features, and look and feel. Also, complete control over pricing.
- Keep all earnings without paying additional commision fees or service charges that are required by third-party digital marketplaces.
- Implement other add-ons, content, and features that may not be available even with premium versions of third-party marketplaces.
Cons of Hosting Your Own eCommerce Storefront:
- You will be responsible for all maintenance as well as any updates or upgrades you require in order to keep your eCommerce store safe and free from potentially dangerous vulnerabilities.
- You will be required to update and maintain your website.
- The cost of hosting your own website and eCommerce store may be more or less than with a third-party, depending on the type of hosting you choose.
- You may be required to have a basic or advanced understanding of programming, coding, and other applications when choosing to host an eCommerce store on your own.
Using a Third-Party ECommerce Hosting Platform
Using a third-party eCommerce hosting platform such as Shopify is one of the quickest ways to get an online store of your own up and running. There are a few advantages as well as some drawbacks to keep in mind before choosing to go with a third-party eCommerce solution such as Shopify.
Pros of Using a Third-Party ECommerce Hosting Platform:
- Quick and easy to get started, allowing you to build your online store in less time
- Template galleries: Choose from hundreds of eCommerce templates to find the layout and design that is most fitting for your own candle brand and business.
- Pricing: Oftentimes, the pricing of a third-party eCommerce hosting service is affordable for nearly all budgets, even for those new to the candle-making industry.
- Drag-and-drop elements: Creating the perfect website, layout, and blog has never been easier than with drag-and-drop tools available with many third-party eCommerce hosting platforms, such as Shopify.
- Add-ons: Using popular third-party hosting solutions provides you with access to additional add-ons and features for your eCommerce store to help with branding as well as with helping your business to stand out from your competition.
Cons of Using a Third-Party ECommerce Hosting Platform:
- Cost: For some, the cost of paying a monthly fee for a third-party eCommerce hosting platform is out of their budget, especially if they prefer to host their own websites.
- Limited design functions: In most cases, third-party hosting services may limit your ability to design your layout and template freely without restrictions.
- Fees and Service Charges: Many third-party hosting platforms for eCommerce stores will require additional fees and service charges in order to use their services, regardless of the size of your online store.
Selling Your Candles Using Third-Party Platforms
It is also possible to list and sell the candles you are making homemade using third-party selling platforms and marketplaces, such as eBay and Etsy. While Etsy is known for its handmade crafts and goods, it is still possible for some to generate an income and following with the use of eBay and alternative third-party selling marketplaces as well.
Pros of Using Third-Party Platforms to Sell Homemade Candles and Goods:
- Quickly begin selling and listing your candles and other goods.
- Boost your brand’s SEO, or search engine optimization, with the power of well-known websites and massive digital marketplaces.
- Instantly get your items into the marketplace during the same day as your submitted listing.
- Share your listing with family members, friends, and followers instantly on a trusted and known third-party marketplace, helping to encourage and incentivize sales while maintaining the trust of your buyers.
Cons of Using Third-Party Platforms to Sell Homemade Candles and Goods:
- Commissions: Many third-party hosting platforms that allow users to sell items via a digital marketplace require a commission of each sale. Always research commissions that are taken from third-party marketplaces before placing your listings.
- Service Fees: You may also be required to pay a service fee simply for using the service or creating a new listing when getting started.
- Lack of branding: Using a third-party marketplace does remove the branding element and aspect from building a small and intimate business. If you want to cultivate your brand, a hosting alternative is highly recommended.
5. Business Cards
Create your own business cards once you have finalized the design of your logo as well as the overall look and aesthetic of your candle business brand. Business cards come in handy when attending networking conferences, meeting with wholesalers, and even when simply spreading the word of your business.
Having business cards can also come in handy whenever you are attending events such as craft fairs or other business affairs that are most relevant to your industry and the type of professionals you intend to mingle with and meet.
6. Shipping Labels and Materials
Creating shipping labels and obtaining packing and shipping materials is also a necessary aspect of running a successful candle making business, regardless of the size of your current endeavor.
Spend time researching shipping companies and methods that are available near you to determine the overall estimated cost of shipping the types of candles you intend to sell. If you sell packs, be sure to keep the weight of each bundle you intend to sell in mind when pricing your candles.
Compare each shipping company near you to also determine whether you will be selling internationally and abroad or if you prefer to ship to those near you or within your own country.
Purchase and order shipping materials in bulk along with packaging peanuts, bubble wrap, and other material to help prevent damage or shaping issues with your candles during the actual shipping process itself.
7. Social Media Presence
Creating and developing your social media presence is key to truly standing out with your candle business online in today’s highly competitive digital marketplace. Because making candles and other homemade items have become an extremely popular endeavor for millions of individuals from around the world, helping your candle business to stand out is essential in order to achieve monetary and brand success.
8. Customer Service Strategy
Any successful business owner or entrepreneur understands the importance of providing top=notch customer service, regardless of the industry they are in or the products and services they represent. Without good customer service, it becomes increasingly difficult to remain successful, especially as a business or brand is more widely known and recognized.
Create a customer service strategy to ensure your ability to maintain communication with your customers, even after they have placed their order. Implementing a customer service strategy is a way for you to avoid missing opportunities to remedy potential bad sales or negative experiences. Some ways to consider improving your customer service strategy for your candle making business may include:
- Adding a Live Chat Option to Your Website or ECommerce Store
- Creating a Ticket System for Users to Submit Issues They Are Experiencing
- Providing a Business Telephone Number
- Creating Email Forms on Your Website, Social Media Sites, and ECommerce Store for Quick Access and Instant Communication
- Offering visitors and customers of your website the ability to provide feedback in terms of your website’s design as well as your candle brand and the quality of goods you are providing.
Video About Candle Making Business
Having an understanding of the basics of candle making, what the process entails, and how to go about sourcing dyes, fragrances, and other materials can help you to take any candle making skills you have acquired to the next level.
Once you are comfortable with the process of candle making, familiarizing yourself with social media and digital marketing is a must, especially in today’s highly competitive and technologically advanced society. With a bit of commitment and dedication to your candle-making business, you can help your brand to stand out while making a name for yourself and all of your hard work.
Did you find this tutorial on creating a candle business from your own from the ground up helpful and useful? I hope I was able to shed light on the candle-making industry to provide you with the necessary tools and resources to get started on your own candle company and brand.
What part of operating a candle-making business is most appealing to you? Which seems most difficult, especially if you are new to the industry? Let us know in the comments below!